Before they book
Make “Fly ONT” part of registration, team planning and family travel communications, with direct links to ONT’s flight information.
iFlag × Ontario International Airport · Partnership proposal
The world
arrives here.
The world’s largest flag football event. A new annual home in Ontario. An opportunity to make ONT the first choice for every journey.
A WORLD OF TEAMS. ONE GATEWAY.
WORLD
↓ ONT
↓ ONT
Official Airport
Flag Football World Championships
PROPOSED TERM2027—2032
FLAG FOOTBALL WORLD CHAMPIONSHIPSJULY 7–11, 2027 · ONTARIO, CA
An annual championship.
A six-year opportunity.
A six-year opportunity.
01 / A destination event
85,000 travelers.
One hometown gateway.
Teams, athletes, families and fans coming to Ontario for five-plus days. Put ONT at the center of their travel plans before the first ticket is booked.
1,400Teams coming together
12,000+Athletes on the field
85%Of event travelers arriving by air
5+ daysIn town for the tournament
2027 event plan and travel projections supplied by iFlag. The 85,000 travelers include athletes and accompanying visitors; they are not additional to the athlete count. Future annual dates will be announced.
02 / Meet the event operator
World record scale.
Built by iFlag.
Founded in 2015, the International Flag League brings the game together across youth, high school, collegiate, adult and international competition. We create the stages that teams travel across the country—and around the world—to experience.
Our World Championships carry a Guinness World Records legacy: the largest flag football tournament, achieved by iFlag and BODYARMOR Sports Nutrition in Tampa on January 18, 2025.
11,779
View the official Guinness World Records listing People in the officially certified record-setting tournament.
Record-setting heritage. A new Ontario chapter beginning in July 2027.
The Guinness certification refers to the 2025 Tampa event. Ontario 2027 is the next chapter in the championship’s story. Event footage and imagery show previous editions.
03 / In good company
The partners
behind the platform.
iFlag connects sport, culture, schools and leading consumer brands. ONT can join a network built to bring people together.
COLLEGE FOOTBALL PLAYOFF
NFL PLAYERS ASSOCIATION
MAXPREPS
COCA-COLA
BODYARMOR
OPTIMUM NUTRITION
THE FARMER’S DOG
GOCAL SPORTSiFlag partner roster supplied for this proposal. Partner marks identify existing iFlag relationships; the ONT partnership is proposed.
04 / This is championship week
Feel the energy.
See the scale.
National broadcasts. International rivalries. Packed sidelines. A festival atmosphere that turns a tournament trip into an experience worth repeating.
Videos play muted when in view. Use the video controls for sound or full screen. Historical media illustrates the event experience, not guaranteed future attendance or broadcast distribution.
05 / Turn global demand into ONT arrivals
32 states.
31 countries.
Destination: Ontario.
The event plan includes 300 international teams from markets such as Mexico, Canada, China, the United Arab Emirates and the United Kingdom.
Together with domestic teams and their traveling communities, they create a concentrated annual opportunity to influence airport choice.
72,250
PROJECTED AIR TRAVELERS / ANNUALLY
ONT
THE PROPOSED OFFICIAL AIRPORT
MexicoInternational team market
CanadaInternational team market
ChinaInternational team marketUnited Arab EmiratesInternational team market
United KingdomInternational team marketWhen they arrive
Coordinate a welcoming arrival experience, wayfinding and tournament information that makes the airport feel like part of championship week.
For the next trip
Use post-event stories and annual return visits to build familiarity with Ontario as a Southern California gateway.
72,250 = 85,000 event travelers × 85% projected air share. This is the addressable flight audience across all airports, not a forecast that all travelers use ONT. Markets shown are team origins, not a claim of nonstop service. Routes and capacity will influence airport selection.
06 / The conversation starts before takeoff
A platform that
travels far.
iFlag’s Digital Reach overview outlines a broad communication network across students, athletes, families, fans and military communities.
High school athletes,
fans and parents
Undergraduate
students
Flag football
fans
Active military
personnel
276M
Radio listener audience
U.S. listeners, ages 16–55
Daily messaging frequency
Monthly scholastic emails & texts
23,900Public high schools
5,100Private high schools
16,298Public middle schools
88,000Elementary schools
Source: supplied iFlag Digital Reach PDF. These are listed channel audiences and distribution frequencies, not verified unique reach, guaranteed impressions, or the audience for every ONT placement. Audiences may overlap. Radio reach is presented separately from email/text; network-wide placements require campaign planning.
Open the original Digital Reach overview07 / The partnership proposal
The official airport.
Every championship.
$150K / year
ONT Airport as the Official Airport of the Flag Football World Championships.
2027–2032Six annual editions
$900,000Total six-year investment
12 monthsOf annual social storytelling
1 gatewayPromoted throughout the journey
Proposed annual sponsorship fee. Final scope, production responsibilities and activation requirements to be set in the partnership agreement.
01
Official Airport designation
Position ONT as the event’s official airport across iFlag-controlled World Championships communications and travel planning touchpoints.
A CLEAR ROLE FOR ONT
02
Monthly social media integration
One dedicated ONT partnership post each month across all iFlag social accounts, tailored to each platform—connecting travel inspiration with championship momentum.
12 ANNUAL POSTING WINDOWS · 72 OVER THE TERM
03
A direct path to every registrant
Hyperlinked ONT information sent to every registered player, team and fan through available registration communications, with flight planning, arrival and airport resources.
FROM REGISTRATION TO ARRIVAL
04
Event-wide brand visibility
ONT logo integration into World Championships marketing materials and a prominent linked logo placement on the event landing page.
THE AIRPORT CHOICE IN THE EVENT STORY
05
National broadcast presence
One 15-second ONT commercial unit in the annual World Championships CBS Sports national broadcast coverage, when aired, subject to confirmed schedule and available inventory.
:15 COMMERCIAL · CBS SPORTS
06
Activate where the fans are
The ability to activate at the tournament with a staffed ONT experience: travel information, interactive moments, photo opportunities and a reason to remember their airport.
ON-SITE ACTIVATION OPPORTUNITY
08 / Bring the partnership to life
From the first click
to the final boarding call.
A practical activation plan designed to connect airport choice, traveler experience and measurable results.
01 / PLAN
“Your championship
starts at ONT.”
Build a co-branded travel hub. Link to ONT routes and airport services. Add “Fly ONT” messaging to registration confirmations, team manager resources and fan travel reminders.
02 / ARRIVE
Make Ontario
feel like home.
Explore team welcome moments, photo opportunities and travel ambassadors with ONT and GOCAL Sports. At the event, bring an ONT activation to the fans.
03 / RETURN
Make the next
journey easier.
Share dining and shopping inspiration before departure, recap the tournament with ONT branding and keep the annual return trip in view through monthly social content.
THE ARRIVAL / A welcome to Ontario
THE EXPERIENCE / Dining and shopping
THE CONNECTION / Parking and ground access
Concepts for joint planning. Airport-controlled activations, service offers and concessions participation require ONT approval.
09 / The airport opportunity · interactive model
See what a share
of the travel can mean.
Explore annual scenarios for ONT’s share of 72,250 projected air travelers. Adjust the assumptions to see passenger volume, traveler spending and illustrative airport receipts.
TRAVELERS USING ONT / YEAR
36,125One round trip per visitor
PASSENGER MOVEMENTS / YEAR
72,250Arrivals + departures, not unique people
Illustrative annual traveler spending
Airport food & beverage$903,125
Airport retail$289,000
Airport rental-car gross sales$1,369,740
Paid pickup / drop-off parking$36,125
Combined gross spending
across these four categories$2.60M
across these four categories$2.60M
$316,154Illustrative annual ONT receipts
from concession shares + paid parking
from concession shares + paid parking
$4.15Annual sponsorship fee
per modeled ONT traveler
per modeled ONT traveler
A planning model, not a guaranteed return. Spending inputs and concession percentages are adjustable assumptions, not ONT-reported economics. Gross concession and rental sales belong to the relevant operators; only the assumed shares flow into illustrative airport receipts. Receipts exclude operating costs, taxes, fees and the $150,000 sponsorship investment and are not profit or incremental ROI.
F&B and retail are blended averages per departing traveler, including non-buyers. Rental cars are modeled by travel party. Inbound visitors generally do not leave a car at their destination airport; parking includes only assumed paid pickup/drop-off visits. Airline revenue, landing fees, passenger facility charges, rental facility charges, rideshare fees, regional visitor spending and multiplier effects are excluded. Existing ONT users may be included, so incremental demand requires a baseline.
View formulas & six-year scale
ONT travelers = 85,000 × 85% × ONT share.
Passenger movements = ONT travelers × 2.
F&B / retail = ONT travelers × average spend.
Rental sales = ONT travelers × rental share ÷ party size × rental days × daily rate.
Parking = ONT travelers × paid visits per 100 ÷ 100 × average visit spend.
Airport receipts = (F&B + retail) × concession share + rental sales × rental airport share + paid parking.
Cost per traveler = $150,000 ÷ ONT travelers.
Six-year scenario: 216,750 traveler-visits through ONT, 433,500 passenger movements and $1.90M modeled receipts, against $900,000 sponsorship investment. Assumes the same annual volume and inputs; repeat visitors are counted each year. No growth is assumed.
Food & beverage
Families and teams create a natural occasion for pre-flight meals, snacks and celebratory departures.
Rental & ground access
Five-plus-day stays can support rental demand and coordinated travel between airport, hotels and fields.
Airline development
Aggregate origin-market demand can help ONT frame conversations about connectivity and capacity.
Repeat visitation
A recurring championship gives ONT six opportunities to become a familiar airport choice.
10 / A sneak peek at 2028
The final whistle
isn’t the finish.
During LA28 week, iFlag’s planned post-World Championships programming in Ontario can keep the flag football community together—and give more people a reason to stay.
PLANNED / WOMEN’S COLLEGIATE FLAG
College Classic
A proposed one-day women’s collegiate showcase, building on the college classic concept in iFlag’s LA28 program. College communities, families and fans share a stage during a defining week for the sport.
PLANNED / GIRLS’ HIGH SCHOOL FLAG
High School Classic
A proposed showcase for California girls’ high school programs. Celebrate the next generation alongside the energy surrounding flag football’s Olympic debut.
More reasons to stay.
More stories to take home.
Explore connected fan gatherings, youth experiences and shared content moments around the classics. For ONT, the opportunity is a longer travel narrative: arrive for the World Championships, stay for what comes next, and depart with a lasting connection to Ontario.
Sneak peek of proposed iFlag programming, with dates, venues, schools and participants to be confirmed. These are independent iFlag concepts surrounding LA28 week; no Olympic or LA28 sponsorship, access or rights are included. No additional attendance or spending from these concepts is included in the airport model. Images illustrate the sports; participation is not confirmed.
11 / An annual event. A lasting relationship.
Six summers.
One shared destination.
A consistent annual platform gives ONT time to build awareness, learn from traveler behavior and turn an event partnership into a habit of choosing Ontario.
2027
The Ontario launch
July 7–11
Establish the “Fly ONT” message.
2028
A defining summer
Annual Worlds + proposed programming during LA28 week.
2029
Build familiarity
Bring returning teams and families back through ONT.
2030
Refine the journey
Use origin and conversion insights to improve campaigns.
2031
Deepen the connection
Keep Ontario at the center of championship travel.
2032
Measure the legacy
Review six years of partnership delivery and travel impact.
Track the path
Use tagged links, travel-hub clicks and registration airport-choice questions to understand how travelers move from awareness to planning.
Report the delivery
Provide a proposed annual scorecard covering social posts, email placements, logo integration, broadcast verification and activation engagement.
Measure the outcome
Compare attendee airport-use surveys with ONT’s available aggregate data. Separate existing users from influenced or incremental travelers.
iFlag × ONT / 2027–2032
Let’s make Ontario
the world’s
arrival gate.
The Official Airport of the Flag Football World Championships. Six years of connection. $150,000 annually.